Voz en Juego

Este proyecto se forja en la convicción de que el periodismo deportivo actual arrastra vicios que deben ser señalados y eliminados. Considera que en los esquemas tradicionales existen prácticas tóxicas y destructivas que vulneran la integridad de las protagonistas y de su audiencia femenina.

Setup & context

Prior to the launch, we defined every aspect of the Great & Small brand, as well as the JoBo app that we thought should be expressed in our messaging.

The challenge & problem PROCESS

We faced a number of hurdles along the way. Luckily, with proper planning, we found we were able to navigate these with ease.

Launch, impact, results

We were overwhelmed by the response we had to the app. Despite some technical hiccups, we have over 5,000 new users within the first week.